From Pinterest To Amazon, Retailers Are Improving Apparel Shopping Through AI Personalization
Taking data from customers' searches and body types, the following brands and services have incorporated AI into the recommendation process, catering to every apparel shopper both online and off
Today, personally curated items are a feature that consumers want to be able to shop. Leading brands have taken notice of this desire and have begun developing technology that curates customized, shoppable selections based off of past purchases and likes. This shift enables customers to receive tailored recommendations based off of their likely wants and needs.
Pinterest Earlier this year, social media platform Pinterest introduced Complete the Look, a visual search capability that recommends relevant fashion and home products based on attributes such as season, body type and aesthetic within images. From there, customers can shop items that are similar to or exactly the same as the photos they see.