Taking data from customers' searches and body types, the following brands and services have incorporated AI into the recommendation process, catering to every apparel shopper both online and off

Today, personally curated items are a feature that consumers want to be able to shop. Leading brands have taken notice of this desire and have begun developing technology that curates customized, shoppable selections based off of past purchases and likes. This shift enables customers to receive tailored recommendations based off of their likely wants and needs.

Pinterest
Earlier this year, social media platform Pinterest introduced Complete the Look, a visual search capability that recommends relevant fashion and home products based on attributes such as season, body type and aesthetic within images. From there, customers can shop items that are similar to or exactly the same as the photos they see.

Pinterest

Knot Standard 
Luxury menswear brand Knot Standard redefines in-store personalization with its Style Wall, which is comprised of 30 digital screens with built-in artificial intelligence and voice activation. By talking to the wall, customers can access order history and personal preferences, enabling stylists to design or suggest new items that would complement the customers' current wardrobe.

Savitude 
The AI fashion personalization solution Savitude curates tailored outfit recommendations to fit customer's body shape. By using a short visual questionnaire, it categorizes body types and uses IBM's Watson visual recognition technology to analyze and match suitable clothes from a retailer's inventory.

Amazon
Ecommerce giant Amazon released an AI-powered feature called StyleSnap that lets users replicate styles found on user-submitted images. By taking a photo of an outfit via the Amazon Alexa app, customers will receive recommendations of similar Amazon items, allowing them to recreate the look in a matter of days.


Lead Image: Pinterest

Today, personally curated items are a feature that consumers want to be able to shop. Leading brands have taken notice of this desire and have begun developing technology that curates customized, shoppable selections based off of past purchases and likes. This shift enables customers to receive tailored recommendations based off of their likely wants and needs.

Pinterest Earlier this year, social media platform Pinterest introduced Complete the Look, a visual search capability that recommends relevant fashion and home products based on attributes such as season, body type and aesthetic within images. From there, customers can shop items that are similar to or exactly the same as the photos they see.