Apparel industry mainstays and startups alike are taking personalized brand products and experiences to the next level, leveraging emerging technology and data collection methods to tailor the customer journey for today's over-saturated  consumers

Today's consumers have access to more choices than ever before—a double-edged sword. Accordingly, apparel industry leaders are turning to personalization as a requirement rather than an added service, reducing choice overwhelm and increasing customer satisfaction. To explore this topic further, PSFK is proud to present the Implementing Personalization In Apparel research paper, which deep dives into how brands are leveraging technology and data to deliver personalized products and customer experience, from using AI to provide guided recommendations to allowing customers to be co-creators with user-friendly toolkits.

This research features pages of industry stats, insights and best-in-class examples of leading fashion & apparel brands that are pioneering new uses of technology and consumer insights collection to enable tailored customer journeys and meet modern consumers' elevated expectations.

For a copy of this report, please visit:

As always, PSFK Pro Members have the ability to download this paper for free.