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PSFK Research Paper Launch: Innovating The Path To Purchase For Home Goods Consumers

08/05/19

Explore how home-centric brands are positioning themselves as lifestyle partners by investing in new services, activations and marketing strategies outside of the traditional path to purchase

Home-centric retailers are democratizing access to services and positioning themselves closer to consumers’ desires, preferences and lifestyles, through both connected devices and by expanding the purchase point. In order to provide the depth of care demanded by today's consumers, leading brands in the category are pursuing different strategies and activations to provide ongoing access to services, support and education to homeowners. To explore this topic further, PSFK is proud to present the Innovating The Path To Purchase For Home Goods Consumers research paper, which covers and extends to the overall CPG experience, with brands injecting exciting ways for consumers to purchase products apart from the traditional path to purchase.

From subscription-based access to immersive education, this research report includes pages of industry stats, insights and best-in-class examples of leading innovators pushing forth the world of home goods & CPG marketing.

For a copy of this report, please visit: https://www.psfk.com/report/marketing-to-homeowners-retail

As always, PSFK Pro Members have the ability to download this paper for free.