The world's most innovative brands are creatively employing technologies like AI and facial recognition to drive sales and customer satisfaction along every step of the supply chain

The realm of CPG was once limited to the physical—but no more. Now, thanks to digital advancements in AR, VR, 3D printing, AI and much more, brands and retailers are able offer more interactive, immersive, informative and engaging experiences at every touchpoint along the path to purchase, from when consumers discover the brand and engage in its story to after they've made a transaction. To attract the attention of customers in an increasingly competitive and distracting retail landscape, CPG mainstays like Hershey's and PepsiCo are now leveraging cutting-edge technologies in every step of the supply chain.

From blockchain to artificial intelligence, retailers are revolutionizing the way they engage and interact with their customers. To explore this topic in depth, PSFK presents the Leveraging Disruptive Technologies In The CPG Landscape research paper. This document features 12 pages of industry stats, insights and best-in-class examples of brands that are elevating the path to purchase with innovative technology and unparalleled experiences.

For a copy of this report, please visit: www.psfk.com/report/leveraging-disruptive-technologies-in-the-cpg-landscape

As always, PSFK Pro Members have the ability to download this paper for free.

The realm of CPG was once limited to the physical—but no more. Now, thanks to digital advancements in AR, VR, 3D printing, AI and much more, brands and retailers are able offer more interactive, immersive, informative and engaging experiences at every touchpoint along the path to purchase, from when consumers discover the brand and engage in its story to after they've made a transaction. To attract the attention of customers in an increasingly competitive and distracting retail landscape, CPG mainstays like Hershey's and PepsiCo are now leveraging cutting-edge technologies in every step of the supply chain.