The purchase path doesn't have to be simply transactional, and these companies are using creative methods like social-media activated vending machines to revamp and reward customers

Retail can and should be more than just a simple exchange, especially in such a crowded field. For customers, the entire process can be much more enjoyable when the purchase path is made more interactive and rewarding. With perks and bonuses, people keep coming back.

As brands figure out new ways to drive sales and engagement, innovators like Uber and Nissin are changing the way that consumers get their hands on products. From scannable labels to social media-driven vending machines, these companies are transforming the path to purchase with an experience gateway:

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