How Rec Room Is Providing Digital-First Audiences A Space To Build Relationships
The CEO of the VR platform that allows people from all over the world to connect with each other in user-designed rooms and games tells PSFK about creating meaningful social experiences thanks to cutting-edge creative tech
•Rec Room is an online community that lets users meet other players, compete in interactive games and design their own rooms where they can chat.
•Gen Z increasingly sees their digital and physical lives as one and the same, allowing them to augment each other. According to our recent research, PSFK found that 62% of this demographic believe that online friendships can be as meaningful and important online as offline friendships.
•PSFK sat down with Nick Fajt, CEO and co-founder of Rec Room, to go over how his brand is making space for digital denizens to create deeper connections through the use of new creative tools.