Moving from online to a physical store, the clothing brand's experimental pop-up is a haven for kids who want something more from shopping

Vibrant colors and a funhouse atmosphere await visitors at Rockets of Awesome's first-ever brick-and-mortar store. The DTC children's clothing brand has debuted its pop-up store in New York City just in time for back-to-school shopping, and with a marshmallow pit and sticker-filled fitting rooms, this location is practically a playground.

As shoppers enter, a display wall of bomber jackets and backpacks awaits for kids to customize at the personalization bar, which features an assortment of semi-permanent stickers. Immediately next to that is a rainbow swing that also has a camera set up in front of it to capture each child's playtime. Each section of the store is designed the same way, with experiences like these for children to find.

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