Luxury and thrift shopping join forces in the fashion industry as top brands team up to reduce waste and offer high-caliber pre-owned items

The clothing industry encompasses some of the most environmentally damaging processes, from harsh chemicals used in production to unsustainably sourced materials and the burning of excess products. As consumers become more concerned with the ethics of what they wear, one growing area of interest is second-hand apparel, and retailers are responding to this more eco-friendly alternative by offering customers quality used options.

While some fashion brands are partnering with second-hand platforms, others are launching portals of their own that make it easy for consumers to access choice and economical used apparel. As detailed in our latest report on fashion sustainability and transparency, here is how brands from the high and low ends of the spectrum are elevating the second-hand shopping experience:

Farfetch
Luxury fashion e-tailer Farfetch recently launched a resale program called Farfetch Second Life. Through offering customers the chance to trade pre-owned luxury bags in exchange for credits for Farfetch purchases, customers are able to get quality products for a fraction of the price.

Reformation x ThredUp 
Fashion brand Reformation has teamed up with resale platform ThredUp to launch UPcycle. The brand collaboration is a project that enables customers to consign any product from any brand through a hassle-free kit. In turn, it can lead to earning shopping credits from Reformation.

H&M x Sellpy 
European fast-fashion retailer H&M partnered with a Swedish second-hand platform called Sellpy to create a shop-in-shop on the reseller's website. The platform allows users to list and resell pre-owned items from H&M's premium brand & Other Stories, which in turn allows buyers to snag a deal on discounted clothing.


Lead Image:Brooke Cagle/Unsplash

The clothing industry encompasses some of the most environmentally damaging processes, from harsh chemicals used in production to unsustainably sourced materials and the burning of excess products. As consumers become more concerned with the ethics of what they wear, one growing area of interest is second-hand apparel, and retailers are responding to this more eco-friendly alternative by offering customers quality used options.

While some fashion brands are partnering with second-hand platforms, others are launching portals of their own that make it easy for consumers to access choice and economical used apparel. As detailed in our latest report on fashion sustainability and transparency, here is how brands from the high and low ends of the spectrum are elevating the second-hand shopping experience: