The fashion & apparel space has been moving to include and diversify, but has still left a lot to be desired. Here's how brands like Atoms and Good American are stepping it up to finally make better fits available to all and deliver on consumers' elevated expectations

Today's consumers value brands that share their values and perspectives, and can meet their particular needs. One area that has continued to underserve consumers is size inclusivity and accessibility, often still requiring long and inconvenient searches, and ultimately resulting in disappointment.

Taking note, new forward-thinking fashion labels are implementing innovative measures to make fashion personalized and curated to the needs of each consumer, helping solve for this enduring lack of true inclusivity. Here's how Atoms, Good American, Universal Standard and more are doing so:

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in