Ikea, West Elm And More Are Increasing Flexibility With Subscription-Based Access
Furniture and home goods are now being offered in subscription-based programs from leading brands, catering to modern consumers who move frequently and value variety
For customers looking for greater flexibility, subscription-based companies are a powerful and growing resource. Unlike traditional ownership, these innovative home furnishing services allow consumers to pay a fixed rate and fill their spaces with a rotating selection of furniture and decor.
Using the same approach that companies like Netflix and Rent the Runway used to revolutionize ownership in other industries, the following brands are winning over home customers left and right, as PSFK researchers identified in a recent report: