Furniture and home goods are now being offered in subscription-based programs from leading brands, catering to modern consumers who move frequently and value variety

For customers looking for greater flexibility, subscription-based companies are a powerful and growing resource. Unlike traditional ownership, these innovative home furnishing services allow consumers to pay a fixed rate and fill their spaces with a rotating selection of furniture and decor.

Using the same approach that companies like Netflix and Rent the Runway used to revolutionize ownership in other industries, the following brands are winning over home customers left and right, as PSFK researchers identified in a recent report:

West Elm
Partnering with subscription-based stalwart Rent the Runway, high-end furniture brand West Elm now offers bundles of its linens and pillows to the site's members. The collaboration introduces West Elm's products to a new group of consumers, allowing discovery in a non-retail environment.

LOOP
Single-use packaging is wasteful and can turn consumers off from a product. Delivery startup LOOP came up with a creative solution to this problem: In essence, they rent containers to their customers. Name-brand products like Clorox wipes and Häagen-Dazs ice cream arrive in full, reusable containers. When those containers are empty, LOOP picks them up, washes them, and refills them.

IKEA
The world's largest furniture retailer is getting creative with its retail strategy. Starting in 2020, IKEA will be testing furniture leasing in 30 markets in an effort to be more cost-effective and environmentally friendly. After each rental, the brand will refurbish the furniture to extend its lifespan for another subscription-based access consumer.


Lead image: ROOM/Unsplash

For customers looking for greater flexibility, subscription-based companies are a powerful and growing resource. Unlike traditional ownership, these innovative home furnishing services allow consumers to pay a fixed rate and fill their spaces with a rotating selection of furniture and decor.

Using the same approach that companies like Netflix and Rent the Runway used to revolutionize ownership in other industries, the following brands are winning over home customers left and right, as PSFK researchers identified in a recent report: