The in-house, health-forward grocery line, Target's largest, will be available in mid-September, with additional product launches coming through late next year

Target is one of America's most beloved retailers for clothes, home goods and beauty products, even if it's not everyone's favorite grocery store. But now, in a move that's aiming to drive its own grocery sales as consumers look to private labels, the chain has announced a new in-house line of food products called Good & Gather.

The collection drops on September 15 with an initial 650 food and beverage products, which will slowly expand to over 2,000 by the end of 2020 as a way to continue the excitement. Good & Gather, Target's largest owned brand launch, will include items across nearly every grocery category, including dairy, produce, frozen meals, pasta and more—all free from artificial flavors, sweeteners and colors. There will also be in-line collections like organic food, seasonal items and kid's products.

The launch is intended to make the grocery business a more profitable and influential facet of the retailer's store experience. Good & Gather comes just as Target is beginning to ramp up its in-store merchandising and fulfillment options, including same-day delivery. The collection will be available in stores and online next month.

Good & Gather


Lead image: Target

Target is one of America's most beloved retailers for clothes, home goods and beauty products, even if it's not everyone's favorite grocery store. But now, in a move that's aiming to drive its own grocery sales as consumers look to private labels, the chain has announced a new in-house line of food products called Good & Gather.

The collection drops on September 15 with an initial 650 food and beverage products, which will slowly expand to over 2,000 by the end of 2020 as a way to continue the excitement. Good & Gather, Target's largest owned brand launch, will include items across nearly every grocery category, including dairy, produce, frozen meals, pasta and more—all free from artificial flavors, sweeteners and colors. There will also be in-line collections like organic food, seasonal items and kid's products.