With in-store restaurants, barbershops and event spaces, these Tokyo luxury hotspots are creatively reimagining brick and mortar

Interest in the luxury market is only growing in Asia. Now, Tokyo is one of the world's major shopping cities, featuring outposts from premier luxury retailers. In order to stand out from the crowd, some stores have begun making themselves destinations, adding multiple services and activations under one roof.

The result is a retail landscape that encourages long visits and interaction with employees and other guests, making in-store shopping more engaging. From barbershops to prosecco bars, these are some of the best shop-in-shop activations in Tokyo.

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