With in-store restaurants, barbershops and event spaces, these Tokyo luxury hotspots are creatively reimagining brick and mortar

Interest in the luxury market is only growing in Asia. Now, Tokyo is one of the world's major shopping cities, featuring outposts from premier luxury retailers. In order to stand out from the crowd, some stores have begun making themselves destinations, adding multiple services and activations under one roof.

The result is a retail landscape that encourages long visits and interaction with employees and other guests, making in-store shopping more engaging. From barbershops to prosecco bars, these are some of the best shop-in-shop activations in Tokyo.

MCM
German luxury brand MCM’s renovated Tokyo flagship is an architectural landmark where fashion, art, and culture converge. After two retail floors, the fourth and fifth floors explore the brand’s heritage, as well as house an organic cafe and a gallery space featuring a multimedia presentation. The sixth floor is an event hall dedicated to performances and exhibitions.

PRNewsfoto/MCM Worldwide

Dunhill London
Men’s clothing designer Dunhill’s flagship store in Ginza blends bar and barbershop environments for a masculine retail space. The store includes a tailoring room, a bar, a restaurant serving Japanese-British fusion food and a barber service offering high-end men’s grooming and shaving in partnership with The Barba Tokyo.

Tiffany
Luxury jewelry company Tiffany & Co’s Harajuku concept store is decked in the iconic Tiffany blue and features a fragrance vending machine, a custom engraving counter and a personal styling studio. The store also houses Japan’s first Tiffany café serving staples from its hometown of New York City, including donuts and pretzels.

Slowear Venezia
Italian men’s fashion brand Slowear Venezia’s second Tokyo location is a hybrid between a research space and a concept store that explores the Italian culture and art. The store lounge offers complimentary coffee and prosecco, as well as magazines and books to browse. Situated in the center is a counter that guides customers to the mixology bar, DJ booth and radio studio.


Lead image: Markus Spiske/Unsplash

Interest in the luxury market is only growing in Asia. Now, Tokyo is one of the world's major shopping cities, featuring outposts from premier luxury retailers. In order to stand out from the crowd, some stores have begun making themselves destinations, adding multiple services and activations under one roof.

The result is a retail landscape that encourages long visits and interaction with employees and other guests, making in-store shopping more engaging. From barbershops to prosecco bars, these are some of the best shop-in-shop activations in Tokyo.