True Botanicals' new editorial platform is designed to deeply educate consumers about everyday healthy living, taking the conversation about clean beauty a step further with shoppable, digitally-native content and acting as an authority in the space

In Brief:

•True Botanicals, the clean beauty brand known for its commitment to 100% non-toxic and natural skincare, is launching today a unique digital wellness hub.

•Called The Ritual, the site will publish editorial content designed to connect with current and new customers beyond the product purchase, educating them about not only the importance of clean self-care routines, but also living a holistic healthy lifestyle.

•PSFK spoke to True Botanicals president Meghan Higney and editorial director Maura Lynch about building a shoppable, public platform that acts as a trusted, go-to source on all things wellness.

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