These companies use all-natural materials in their washless clothes, extending garments' lives, reducing water and courting eco-conscious consumers

In an age where the environment has become a top priority among consumers, forward-thinking brands are reevaluating the types of materials used in manufacturing. In an effort to conserve water and cut down on the amount of washing needed, clothing brands are now using natural materials in washless clothes to expand both the life of garments and the amount of time before cleaning is needed.

Senscommon On Journey Amsterdam-based clothing brand Senscommon teamed up with textile company Uchino Japan to launch On Journey. This washless travel clothing collection is made with activated charcoal, providing the garments with self-purifying qualities to help extend the time between washes.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in