These companies use all-natural materials in their washless clothes, extending garments' lives, reducing water and courting eco-conscious consumers

In an age where the environment has become a top priority among consumers, forward-thinking brands are reevaluating the types of materials used in manufacturing. In an effort to conserve water and cut down on the amount of washing needed, clothing brands are now using natural materials in washless clothes to expand both the life of garments and the amount of time before cleaning is needed.

Senscommon On Journey
Amsterdam-based clothing brand Senscommon teamed up with textile company Uchino Japan to launch On Journey. This washless travel clothing collection is made with activated charcoal, providing the garments with self-purifying qualities to help extend the time between washes.

Pangaia
The apparel brand Pangaia now sells seaweed fiber t-shirts that are treated with peppermint oil.  The essential oil works to keep the shirts fresher for longer periods of time. According to the brand, each one is estimated to save about 3,000 liters of water throughout its lifetime.

Wool&
Womenswear brand Wool& designs dresses that can be worn for up to 100 days without washing. Some dresses are even reversible, providing plenty of looks for modern consumers. Customers can not only wear stylish pieces for longer lengths of time, but also decrease their water consumption.

Wool&

In an age where the environment has become a top priority among consumers, forward-thinking brands are reevaluating the types of materials used in manufacturing. In an effort to conserve water and cut down on the amount of washing needed, clothing brands are now using natural materials in washless clothes to expand both the life of garments and the amount of time before cleaning is needed.

Senscommon On Journey Amsterdam-based clothing brand Senscommon teamed up with textile company Uchino Japan to launch On Journey. This washless travel clothing collection is made with activated charcoal, providing the garments with self-purifying qualities to help extend the time between washes.