With the opening of its first show, the brand-new ARTECHOUSE explores the nexus of art and tech through a truly immersive piece in Chelsea Market

The art world often seems divorced from the front lines of tech, but the two can come together beautifully, like in the case of Apple's foray into VR and The Met's sound exhibit. Now, a gallery space in New York City, fittingly called ARTECHOUSE, is aiming to become a permanent home to tech-enabled art in the heart of one of the world's most dynamic cities.

ARTECHOUSE opened to the public last week with an inaugural piece by Refik Anadol called Machine Hallucination, a large-scale, projection-mapped tribute to the architecture of New York. After a quick introductory video, visitors walk into a two-floor space. Up top, a bar serves up mocktails inspired by the exhibit, but the real draw is a massive projection that takes over three walls and the entire floor.

Courtesy of Refik Anadol

“The mission of ARTECHOUSE has always been to give a platform to creators whose work pushes the boundaries of what is possible in the realm of technology and the arts,” said co-founder and art director Sandro Kereselidze in a press release. “We are thrilled to debut Refik Anadol’s visionary, groundbreaking new installation, which will engage New York audiences with an entirely new, never-before-seen kind of art experience of their beloved city.”

Entering the space is unlike any other experience—it feels like entering a VR habitat without the goggles. Ambient music drones while Anadol's playful visuals flow and melt across the massive space, making it impossible to catch every detail. Repeat viewings of the roughly 30-minute loop are rewarding, although the space can become dizzying after a while.

Courtesy of Refik Anadol

Located in the boiler room of Chelsea Market, the space is designed to be accessible to locals and tourists alike. Unlike other social media-friendly pop-ups, ARTECHOUSE has real art world bona fides, making it a worthy addition to Chelsea's established gallery scene.

The gallery's NYC space comes after previous engagements in Washington, D.C. and Miami Beach, Florida. ARTECHOUSE has not yet announced when Anadol's exhibition will come to an end, but more innovative pieces are sure to come as the months and years go on. Tickets for Machine Hallucination are now on sale.

Courtesy of Refik Anadol

ARTECHOUSE


Lead image: Courtesy of Refik Anadol

The art world often seems divorced from the front lines of tech, but the two can come together beautifully, like in the case of Apple's foray into VR and The Met's sound exhibit. Now, a gallery space in New York City, fittingly called ARTECHOUSE, is aiming to become a permanent home to tech-enabled art in the heart of one of the world's most dynamic cities.

ARTECHOUSE opened to the public last week with an inaugural piece by Refik Anadol called Machine Hallucination, a large-scale, projection-mapped tribute to the architecture of New York. After a quick introductory video, visitors walk into a two-floor space. Up top, a bar serves up mocktails inspired by the exhibit, but the real draw is a massive projection that takes over three walls and the entire floor.