ARTECHOUSE Fuses Art And Technology In Breathtaking NYC Exhibition Space
With the opening of its first show, the brand-new ARTECHOUSE explores the nexus of art and tech through a truly immersive piece in Chelsea Market
The art world often seems divorced from the front lines of tech, but the two can come together beautifully, like in the case of Apple's foray into VR and The Met's sound exhibit. Now, a gallery space in New York City, fittingly called ARTECHOUSE, is aiming to become a permanent home to tech-enabled art in the heart of one of the world's most dynamic cities.
ARTECHOUSE opened to the public last week with an inaugural piece by Refik Anadol called Machine Hallucination, a large-scale, projection-mapped tribute to the architecture of New York. After a quick introductory video, visitors walk into a two-floor space. Up top, a bar serves up mocktails inspired by the exhibit, but the real draw is a massive projection that takes over three walls and the entire floor.