The brand-new platform is designed to make it easier for men to take care of themselves, combining skincare and supplements with an educational blog

For men hoping to improve their daily regimen, there can be almost too many options to choose from. Skincare and nutrition are treated separately, despite the fact that both can be part of the same goal of betterment. But now, a new brand called ASYSTEM is aiming to unite both internal and external health under one umbrella—a subscription service that delivers both daily nutrition pills and skincare products.

Founded by Oli Walsh and Josh LeVine, who come from the fashion and beauty industries, respectively, ASYSTEM is both a subscription and a hub for men's wellness editorial. “More than ever, men are now placing a greater importance on their mental health coupled with their physical wellbeing, while appreciating the two are fundamentally intertwined,” Walsh wrote in an email to PSFK. “ASYSTEM is targeting new male consumers who span all ages, races, sexual orientations and gender identities.”

ASYSTEM

The all-in-one destination launched earlier this week using a kind of Trojan Horse technique—what originally had been marketed as a platform called The Betterment Project. This project takes many forms: social media accounts, a coffee table book, a podcast, a physical location in Southern California. But all of it points men in the direction that ASYSTEM hopes will improve lives and routines.

The DTC skincare and supplements are available separately or as a bundle, and each comes as a monthly subscription. The products also come with a scorecard, allowing users to track how well they've been adhering to their regimen and encouraging more regular use. It's all designed to be easy, handsome and accessible to anyone.

“ASYSTEM’s transparent ‘best of science, best of nature' approach and subscription-based model provides men a premium product collection that actually meets their functional needs,” LeVine said. “As the modern man takes the notion of self-care to a different level due to this cultural shift, ASYSTEM looks to meet sophisticated demands beyond what’s in the mirror, overcoming the archaic narrative that exists within the men’s grooming and supplement industry.”

Josh LeVine and Oli Walsh. ASYSTEM

ASYSTEM


Lead image: Patrick Coddou/Unsplash

For men hoping to improve their daily regimen, there can be almost too many options to choose from. Skincare and nutrition are treated separately, despite the fact that both can be part of the same goal of betterment. But now, a new brand called ASYSTEM is aiming to unite both internal and external health under one umbrella—a subscription service that delivers both daily nutrition pills and skincare products.

Founded by Oli Walsh and Josh LeVine, who come from the fashion and beauty industries, respectively, ASYSTEM is both a subscription and a hub for men's wellness editorial. “More than ever, men are now placing a greater importance on their mental health coupled with their physical wellbeing, while appreciating the two are fundamentally intertwined,” Walsh wrote in an email to PSFK. “ASYSTEM is targeting new male consumers who span all ages, races, sexual orientations and gender identities.”