Why Athletic Retailers Like Lululemon Are Investing In Lifestyle Offerings
Wellness and fitness trends are influencing trending athletic names to expand beyond apparel, entering the beauty, events and personal care spaces to build out their brand ecosystems
Athletic retailers are no longer strictly invested in physical fitness—thanks to a growing interest in wellness on the part of consumers, these companies are now free to experiment with lifestyle lines and events that complement existing merchandise. These brands are leading the way with expanded offerings, proving that wellness is about more than just fitness.
Bandier Athleisure retailer Bandier, known for producing fashion-forward gym clothes, aims to evolve into a wellness mecca by expanding its product lines with ingestible supplements and beauty products, including protein powder and bath salts.