Wellness and fitness trends are influencing trending athletic names to expand beyond apparel, entering the beauty, events and personal care spaces to build out their brand ecosystems

Athletic retailers are no longer strictly invested in physical fitness—thanks to a growing interest in wellness on the part of consumers, these companies are now free to experiment with lifestyle lines and events that complement existing merchandise. These brands are leading the way with expanded offerings, proving that wellness is about more than just fitness.

Bandier
Athleisure retailer Bandier, known for producing fashion-forward gym clothes, aims to evolve into a wellness mecca by expanding its product lines with ingestible supplements and beauty products, including protein powder and bath salts.

Athleta
Activewear brand Athleta partnered with lifestyle publication Well+Good to create Wellness Collective, a series of monthly events and digital content bringing together female thought leaders to focus on health and wellness pillars like self-care and community.

Lululemon
Athletic apparel retailer Lululemon recently introduced a unisex personal care line designed for athletes. Now, customers can pick up branded products like dry shampoo, deodorant and moisturizer in the same place they buy their leggings.

PRNewsfoto/Lululemon


Lead image: PRNewsfoto/Lululemon

Athletic retailers are no longer strictly invested in physical fitness—thanks to a growing interest in wellness on the part of consumers, these companies are now free to experiment with lifestyle lines and events that complement existing merchandise. These brands are leading the way with expanded offerings, proving that wellness is about more than just fitness.

Bandier Athleisure retailer Bandier, known for producing fashion-forward gym clothes, aims to evolve into a wellness mecca by expanding its product lines with ingestible supplements and beauty products, including protein powder and bath salts.