Silvercar, Audi's in-house car rental service, unveiled a unique loyalty program that aims to keep drivers engaged with perks like free rentals

Car brands are always looking to engage loyal customers with better deals and bigger perks, especially as young people begin to move away from car ownership. Now, car brand Audi is incentivizing the use of its car rental service Silvercar with a new rewards program for loyal drivers.

Silvercar's services have been a part of the Audi brand for seven years, offering rentals at various airports, but there were no incentives for frequent customers. To remedy this, the new rewards program uses a revenue-based model, meaning that for every dollar a customer spends, they earn a point towards different automotive perks.

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