Consumers are saying no to single-use plastic, leading innovative brands from PepsiCo to Evian to design replenishment platforms that offer alternative ways to consume their products

Consumers are paving the way for environmental change by leaving single-use water bottles behind—in fact, according to PSFK research64% of consumers are avoiding single-use plastic. Now, brand-driven replenishment platforms are working to meet this demand. From increasing the use of hydration stations on college campuses to mixing cleaning products at home, these brands are changing the face of packaging and providing alternative ways to consume their products:

PepsiCo
PepsiCo has launched a connected hydration platform for workplaces, universities and hospitality partners, delivering customizable beverage options without single-use plastic bottles. The platform includes a water dispenser, individual QR code stickers and a smartphone app. The system allows users to track their water intake and track the number of plastic bottles they've avoided.

Evian Renew
Mineral water brand Evian is testing a collapsible water dispenser made of recycled plastic, called Renew, as part of its plan to reduce packaging. Renew is a lightweight at-home appliance that stores up to 5 liters of Evian's mineral water. It works by contracting every time the water is consumed. It also comes with an app that tracks water intake and notifies users when it's time to order a refill.

Cleanyst
Created to cut down on plastic bottles, Cleanyst is a kit that consists of a countertop appliance, reusable bottles and pouches of household and personal care product concentrates, from shampoo to dish soap. By loading the pouch and the bottle into the machine, consumers can mix high-quality products at home, minus all of the single-use plastic they normally include.

Now more than ever, people are conscious about the purchases they make and what they consume. They want to know how their choices will impact them and the planet. And as PepsiCo continues to innovate to better meet the demands of consumers today and in the future, we are prioritizing products and platforms that can address a number of themes and trends that we see resonating with consumers.” Scott Finlow. CMO, PepsiCo Global Foodservice


Lead image: Averie Woodard/Unsplash

Consumers are paving the way for environmental change by leaving single-use water bottles behind—in fact, according to PSFK research, 64% of consumers are avoiding single-use plastic. Now, brand-driven replenishment platforms are working to meet this demand. From increasing the use of hydration stations on college campuses to mixing cleaning products at home, these brands are changing the face of packaging and providing alternative ways to consume their products:

PepsiCo PepsiCo has launched a connected hydration platform for workplaces, universities and hospitality partners, delivering customizable beverage options without single-use plastic bottles. The platform includes a water dispenser, individual QR code stickers and a smartphone app. The system allows users to track their water intake and track the number of plastic bottles they've avoided.