Three Brands Helping Shoppers Avoid Single-Use Plastic
Consumers are saying no to single-use plastic, leading innovative brands from PepsiCo to Evian to design replenishment platforms that offer alternative ways to consume their products
Consumers are paving the way for environmental change by leaving single-use water bottles behind—in fact, according to PSFK research, 64% of consumers are avoiding single-use plastic. Now, brand-driven replenishment platforms are working to meet this demand. From increasing the use of hydration stations on college campuses to mixing cleaning products at home, these brands are changing the face of packaging and providing alternative ways to consume their products:
PepsiCo PepsiCo has launched a connected hydration platform for workplaces, universities and hospitality partners, delivering customizable beverage options without single-use plastic bottles. The platform includes a water dispenser, individual QR code stickers and a smartphone app. The system allows users to track their water intake and track the number of plastic bottles they've avoided.