In-step services grow the relationships between brands and consumers outside of the traditional store format, reaching shoppers wherever they go

Thanks to the power of emerging tech, relationships between brands and customers can now extend beyond the borders of a physical store. Using location software, some companies can offer in-step services that allow them to bring products and services directly to customers, wherever they might be. Now, 7-Eleven and Ford are revolutionizing brand relationships with these location-based services.

7-Eleven Convenience store chain 7-Eleven rolled out a program called 7NOW Pins, which allows customers to choose their delivery location from a range of designated Pins on a map, such as park benches and beaches. Using the company’s 7NOW app, customers can select the location and have their order sent there.

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