From social apps to creativity-fueled meetups, new digital initiatives from brands Google and her-people are implementing technology to improve community connections

In today's social media-driven world, genuine relationships can be hard to come by, especially for people who are new to a certain region. To make finding them easier, certain brands are now harnessing technology to bring people together, cultivating connections through shared culture. These brands are taking digital action to formulate cultural connections and communities.

Shoelace  Building connections in New York City can be difficult, especially right after moving there. In an effort to help build community, Google created an app called Shoelace that ties people together based on similar interests and common geographical locations. Based on this data, the app generates suggestions for activities that community members can join to meet new people.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in