Leaving behind cash, these brands are taking payments to the next level with revolutionary methods to make charitable donations

Emerging out of cashless societies and the movement toward fully digital payments, category leaders are now automating the donation process with cutting-edge technology and solutions that streamline the experience. From contactless technologies to innovative activations, these brands are fast-tracking the route to donating while enabling convenient brand experiences:

Honest Tea
The Coca-Cola-owned beverage brand Honest Tea debuted an interactive vending machine where consumers can donate to charity. Located in four cities, the Up Your Impact initiative allows customers to decide to increase their purchase amount in order to donate toward their choice of philanthropic projects. Proceeds are donated to Fair Trade USA.

WeChat x Red Packet
Paying it forward toward friends and relatives, the WeChat-backed Red Packet allows customers to donate money to a group of friends or relatives. Red Packet distributes the money among the recipients at random and reveals the amount of money each person received. Then, recipients can opt to pass along their gift along or keep it all.

GoodBox
In an effort to go contactless, the social impact start-up GoodBox creates cutting-edge devices dedicated to building digital solutions. Through the technology, donors can forget the cash and instead utilize contactless counters and standalone touchscreen-enabled kiosks. GoodBox uses its technology to make giving transactions more efficient in preparation for a cashless society.


Lead image: Austin Distel/Unsplash

Emerging out of cashless societies and the movement toward fully digital payments, category leaders are now automating the donation process with cutting-edge technology and solutions that streamline the experience. From contactless technologies to innovative activations, these brands are fast-tracking the route to donating while enabling convenient brand experiences:

Honest Tea The Coca-Cola-owned beverage brand Honest Tea debuted an interactive vending machine where consumers can donate to charity. Located in four cities, the Up Your Impact initiative allows customers to decide to increase their purchase amount in order to donate toward their choice of philanthropic projects. Proceeds are donated to Fair Trade USA.