By Rewarding Recycling, These Brands Are Becoming More Eco-Friendly
From Coca-Cola to Corona, these companies incentivize recycling to encourage greener consumer habits and give back to the planet
Consumers want to feel like they're contributing positively to the environment, but doing so can often interrupt their routines too much for all to always follow through. Thanks to innovative strategies, though, brands have started to incentivize recycling, rewarding their customers for green actions and making the process seamless:
Coca-Cola The Coca-Cola Company unveiled VenCycling, a smart vending machine that dispenses beverages and collects used bottles. The unit employs cutting-edge facial recognition and voice technologies to provide an interactive experience. And by depositing used plastic bottles or cans into the machine, customers receive credits for beverages and products made from recycled plastics.