From Coca-Cola to Corona, these companies incentivize recycling to encourage greener consumer habits and give back to the planet

Consumers want to feel like they're contributing positively to the environment, but doing so can often interrupt their routines too much for all to always follow through. Thanks to innovative strategies, though, brands have started to incentivize recycling, rewarding their customers for green actions and making the process seamless:

Coca-Cola
The Coca-Cola Company unveiled VenCycling, a smart vending machine that dispenses beverages and collects used bottles. The unit employs cutting-edge facial recognition and voice technologies to provide an interactive experience. And by depositing used plastic bottles or cans into the machine, customers receive credits for beverages and products made from recycled plastics.

Sainsbury’s
UK supermarket chain Sainsbury’s trialed a reverse vending machine at its Lincoln Superstore in London, enabling customers to return plastic bottles and aluminum drinks cans to receive a five-pence coupon per deposited item. As a result, recycling became both easier and more engaging.

Corona
Beer maker Corona celebrated World Oceans Day with its Pay With Plastic campaign in partnership with environmental group Parley for the Oceans. By accepting plastic waste in exchange for a beer at retailers and bars across five countries, Corona was able to give customers a real benefit for recycling.


Lead image: Filip Mishevski/Unsplash

Consumers want to feel like they're contributing positively to the environment, but doing so can often interrupt their routines too much for all to always follow through. Thanks to innovative strategies, though, brands have started to incentivize recycling, rewarding their customers for green actions and making the process seamless:

Coca-Cola The Coca-Cola Company unveiled VenCycling, a smart vending machine that dispenses beverages and collects used bottles. The unit employs cutting-edge facial recognition and voice technologies to provide an interactive experience. And by depositing used plastic bottles or cans into the machine, customers receive credits for beverages and products made from recycled plastics.