How Brands Are Activating Public Spaces To Educate Consumers On Sustainability
These innovative companies are storytelling and communicating important messages about topics like sustainability through eye-catching public art and interactive activations
Today's top brands know that to foster meaningful connections, they have to engage consumers in memorable and dynamic ways—and also find them where they already are. While this often means targeting audiences on digital and mobile, it can also take powerful shape in public spaces, a trend PSFK spotlit in our recent research.
In particular, names like IKEA, Sencity and more are building interactive narratives to engage passersby in spaces like shows or transit hubs, creating everything from a sculpture that can educate on climate change to a flower show activation that encouraged visitors to grow their own food. Here's how brands are disseminating and democratizing sustainability measures by connecting with people in unexpected ways and places: