These innovative companies are storytelling and communicating important messages about topics like sustainability through eye-catching public art and interactive activations

Today's top brands know that to foster meaningful connections, they have to engage consumers in memorable and dynamic ways—and also find them where they already are. While this often means targeting audiences on digital and mobile, it can also take powerful shape in public spaces, a trend PSFK spotlit in our recent research.

In particular, names like IKEA, Sencity and more are building interactive narratives to engage passersby in spaces like shows or transit hubs, creating everything from a sculpture that can educate on climate change to a flower show activation that encouraged visitors to grow their own food. Here's how brands are disseminating and democratizing sustainability measures by connecting with people in unexpected ways and places:

IKEA x Tom Dixon
The home furnishings retailer IKEA partnered with design agency Tom Dixon to create Gardening Will Save the World. The exhibit took place at the RHS Chelsea Flower Show 2019 and displayed a horticultural laboratory where natural met artificial. The show illustrated the importance of urban farming and horticulture.

Totemy
Artist Alicja Biała and architect Iwo Borkowicz designed a permanent installation called Totemy as an interactive public sculpture in Poland. The public space offers information about climate change, delivered through art. With six QR-enabled towers, visitors can discover the environmental data visualization that inspired the piece's design.

Sencity
The urban tech startup Sencity developed an interactive trash can that engages with passerby. The receptacle incentivizes people to properly dispose of their trash, using digital signage, information and entertainment to bring a better experience to users in an urban environment. Additionally, the tracks fill levels and usage data.


Lead image: Vernon Raineil Cenzon/Unsplash

Today's top brands know that to foster meaningful connections, they have to engage consumers in memorable and dynamic ways—and also find them where they already are. While this often means targeting audiences on digital and mobile, it can also take powerful shape in public spaces, a trend PSFK spotlit in our recent research.

In particular, names like IKEA, Sencity and more are building interactive narratives to engage passersby in spaces like shows or transit hubs, creating everything from a sculpture that can educate on climate change to a flower show activation that encouraged visitors to grow their own food. Here's how brands are disseminating and democratizing sustainability measures by connecting with people in unexpected ways and places: