Canoo is a brand-new car company that launched with a subscription service, giving urban drivers electric vehicles with no commitment

While car design itself has been disrupted, the method of buying them certainly hasn't—until now. Canoo, a car manufacturer that officially launched this week, is offering its vehicles to buyers through a subscription service only.

Canoo's eponymous first model, which is completely electric and meant for urban use, was designed as a “loft on wheels.” The car holds up to seven passengers and reimagines traditional design, eschewing rows in favor of seats that face each other. There are also plenty of spots for devices to rest play videos.

Canoo

“When you subscribe, you think differently about a car—now the value is defined by the user benefit,” says Richard Kim, in Charge of Design at Canoo, in a press release. “Cars always have been designed to convey a certain image and emotion; however, we chose to completely rethink car design and focus on what future users will actually need. Thus, we came up with this loft-inspired vehicle.”

Canoo has begun previews and will launch wide in 2021. The company takes the sharing economy perhaps further than ever before, reimagining ownership and updating product design accordingly. Now, someone's next rideshare might last a whole lot longer than the typical ride.

Canoo

Canoo


Lead image: Canoo

While car design itself has been disrupted, the method of buying them certainly hasn't—until now. Canoo, a car manufacturer that officially launched this week, is offering its vehicles to buyers through a subscription service only.

Canoo's eponymous first model, which is completely electric and meant for urban use, was designed as a “loft on wheels.” The car holds up to seven passengers and reimagines traditional design, eschewing rows in favor of seats that face each other. There are also plenty of spots for devices to rest play videos.