Over the weekend, Cheetos superfans could get beauty treatments inspired by the crunchy orange snack, including manicures, makeup and hair extensions

New York Fashion Week attracts its fair share of high-end, exclusive pop-ups, but one very unlikely brand crashed the party with a delightfully fun activation last weekend. Cheetos—yes, that Cheetos—gave itself a high-fashion makeover just in time for NYFW, treating its fans to cosmetic treatments inspired by the little orange snacks.

Open by appointment only in the New York City neighborhood of Chelsea, House of Flamin' Haute treated guests to a truly immersive experience. Services included makeup, hair and nails, each with perfectly on-brand names like Cheetah Tail Braids, Fiery Flamin' Hot Eyes, Chester's Ombre Kiss and Caught Snacking Nails. After their appointments, each guest could show off their new look in front of branded photo-ops.

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