ClearForMe is a new SAAS that helps beauty e-tailers easily enable total transparency in response to consumer demand for accessible clean beauty and easy discovery

Shoppers are increasingly looking for transparency from the brands to build trust—especially in the beauty industry, which is working to reinvent its image with cleaner and greener products. Now, a new service called ClearForMe is making this work much easier, thanks to software that seamlessly integrates into existing ecommerce sites.

ClearForMe works by providing brands with an extensive ingredient database, which allows them to catalogue every product by its ingredients. From there, customers can use a built-in search feature to narrow down products based on ingredients they desire and ones they want to avoid. Then, they can browse with confidence, knowing they'll be getting beauty items they can use.

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