In response to consumer demand, brands from Gillette to Nespresso are taking responsibility for the waste their products generate, establishing new circular business models

Excessive packaging can ruin the experience of buying a product, especially knowing the impact that single-use materials have on the world. To combat this issue, some brands are now adopting closed-loop retail in a wider move toward sustainability, which sees them cutting down on packaging and allowing reuse. By taking responsibility for their entire product, customers can now buy from brands like Gillette and Nespresso guilt-free.

Gillette x TerraCycle
Razor brand Gillette teamed up with recycling company TerraCycle to launch a nationwide recycling program for its disposable razors, blade cartridges and plastic packaging. Customers can sign up for the program, download a tracking label and mail the items back in a puncture-proof package. Community spaces such as offices, gyms and colleges have also become drop-off points.

TerraCycle

Nespresso
Coffee brand Nespresso has committed to recovering its aluminum coffee capsules as part of a closed-loop retail effort, offering a pre-paid UPS bag in 48 states across the United States for consumers to mail them back. Used capsules can easily be recycled into products like bikes. The company has also invested in innovative solutions for curbside recycling in New York City.

Nespresso


Lead image: Handy Wicaksono/Unsplash

Excessive packaging can ruin the experience of buying a product, especially knowing the impact that single-use materials have on the world. To combat this issue, some brands are now adopting closed-loop retail in a wider move toward sustainability, which sees them cutting down on packaging and allowing reuse. By taking responsibility for their entire product, customers can now buy from brands like Gillette and Nespresso guilt-free.

Gillette x TerraCycle Razor brand Gillette teamed up with recycling company TerraCycle to launch a nationwide recycling program for its disposable razors, blade cartridges and plastic packaging. Customers can sign up for the program, download a tracking label and mail the items back in a puncture-proof package. Community spaces such as offices, gyms and colleges have also become drop-off points.