Take a look at the brands designing premium athleisure in collaboration with top fashion names to generate excitement and cater to consumers' fitness-focused lifestyles

Today's consumers are hyper-focused on wellbeing, looking to further to integrate wellness and fitness into their everyday routine. Through fashion collabs, leading retailers in the space are now offering customers co-signed premium apparel collections to build both brand awareness and credibility, extending their reach to new demographics through wearable and fashion-forward merch. Here's how Outdoor Voices and Reebok are doing so, collaborating with popular apparel brands Madewell and Victoria Beckham, respectively.

Reebok x Victoria Beckham 
Luxury fashion brand Victoria Beckham recently collaborated with Reebok to offer a range of fashion-forward sportswear, from sports bras to basketball-inspired trousers. This elevates Reebok's offerings, giving it access to a larger consumer base by appealing to those looking for trend-conscious activewear options.

Reebok

Outdoor Voices x Madewell 
Most known for its denim, fashion brand Madewell partnered with activewear brand Outdoor Voices. The limited-edition kits are a fresh take on Outdoor Voices’ signature pieces with new colorways. Madewell's collaboration with Outdoor Voices allows it to gain knowledge on activewear while maintaining its roots.

Outdoor Voices


Lead image via Unsplash

Today's consumers are hyper-focused on wellbeing, looking to further to integrate wellness and fitness into their everyday routine. Through fashion collabs, leading retailers in the space are now offering customers co-signed premium apparel collections to build both brand awareness and credibility, extending their reach to new demographics through wearable and fashion-forward merch. Here's how Outdoor Voices and Reebok are doing so, collaborating with popular apparel brands Madewell and Victoria Beckham, respectively.