Take a look at the brands designing premium athleisure in collaboration with top fashion names to generate excitement and cater to consumers' fitness-focused lifestyles

Today's consumers are hyper-focused on wellbeing, looking to further to integrate wellness and fitness into their everyday routine. Through fashion collabs, leading retailers in the space are now offering customers co-signed premium apparel collections to build both brand awareness and credibility, extending their reach to new demographics through wearable and fashion-forward merch. Here's how Outdoor Voices and Reebok are doing so, collaborating with popular apparel brands Madewell and Victoria Beckham, respectively.

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