From Kohl's To Nike, Apparel Brands Are Making Athleisure More Inclusive
Here's how leading fitness and apparel brands are making the lifestyle trend accessible to everyone, introducing new lines of activewear designed with inclusivity in mind
For all its popularity, athleisure has remained a somewhat exclusive trend. Currently, top apparel retailers are working to change this, launching plus-size lines, maternity merch and more to make fitness-focused lifestyles available to more. As PSFK researchers identified in our recent dive into how fitness and wellness trends are transforming apparel retail, here's how three industry leaders are diversifying the face of everyday, fashion-forward activewear:
Kohl’s Retailer Kohl's is aiming to benefit from the athleisure movement with an activewear push. The retailer is launching a plus-size casual brand called Evri and rolling out the sportswear brand Nike Plus, as well as leasing out space to Planet Fitness in 10 of its locations.