Here's how leading fitness and apparel brands are making the lifestyle trend accessible to everyone, introducing new lines of activewear designed with inclusivity in mind

For all its popularity, athleisure has remained a somewhat exclusive trend. Currently, top apparel retailers are working to change this, launching plus-size lines, maternity merch and more to make fitness-focused lifestyles available to more. As PSFK researchers identified in our recent dive into how fitness and wellness trends are transforming apparel retail, here's how three industry leaders are diversifying the face of everyday, fashion-forward activewear:

Kohl’s 
Retailer Kohl's is aiming to benefit from the athleisure movement with an activewear push. The retailer is launching a plus-size casual brand called Evri and rolling out the sportswear brand Nike Plus, as well as leasing out space to Planet Fitness in 10 of its locations. 

Reebok
The sportswear retailer Reebok just launched a maternity activewear collection, expanding its offerings and consumer base. The line will look to use high-stretch fabric built for both comfort and support.

Nike 
The sportswear retailer Nike has recently revamped its London store to include both plus-sized and para-sport mannequins in an effort to reflect the brand's diverse consumer base. By offering a diverse range of clothing, this allows consumers to feel represented and respected by the brand.

accessable athleisure

Nike

For all its popularity, athleisure has remained a somewhat exclusive trend. Currently, top apparel retailers are working to change this, launching plus-size lines, maternity merch and more to make fitness-focused lifestyles available to more. As PSFK researchers identified in our recent dive into how fitness and wellness trends are transforming apparel retail, here's how three industry leaders are diversifying the face of everyday, fashion-forward activewear:

Kohl’s  Retailer Kohl's is aiming to benefit from the athleisure movement with an activewear push. The retailer is launching a plus-size casual brand called Evri and rolling out the sportswear brand Nike Plus, as well as leasing out space to Planet Fitness in 10 of its locations.