The Egyptian last-mile delivery service is filling a service gap in online delivery, helping link online shoppers directly to the closest grocers for their needs

The grocery industry has changed dramatically in the wake of the smartphone era, with more companies offering a number of advanced features. Egyptian startup Weelo is looking to make grocery delivery even easier by automatically choosing which stores are closest and fastest for each individual item customers order.

Inside the Weelo app, customers simply select the groceries they want to buy from a menu. When the order is done, the app looks for the closest grocery store in its network with the necessary items and then sends them the order. From there, the grocery store completes the delivery, all within 45 minutes. What's unique about Weelo, however, is that it not only connects customers with grocery stores, but also with their suppliers—thanks to a digital supply chain dashboard—to enable more efficient localized service.

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