The iconic London department store has devoted its fourth floor to self-care, including services and activations from wellness brands

Today's consumers are increasingly invested in wellness, searching for their next favorite products to test. Now, luxury UK department store Harvey Nichols is catering to consumer cravings for wellness with a beauty and wellness space on the fourth floor of its flagship in London.

The new space features a range of experiential activations and services, including podiatry, Kegel and dermatology. Consumers can stop by Reviv Genetics to learn their genetic makeup or head to Beyond Medispa for face and body treatments. Wellness-focused shoppers can also step inside the private treatment rooms for exclusive services from the likes of La Prairie, Sisley, Elemis and Thalgo.

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