Holland's Largest Supermarket Debuts Checkout-Free Store
Taking cues from Amazon Go, Albert Heijn is eliminating lines and checkout in its Zaandam headquarters for streamlined shopping
It was once considered shoplifting to grab a product and walk out with it, but today checkout-free experiences are becoming a norm. Following the lead of Amazon Go's grab-and-go store concept, the Dutch supermarket chain Albert Heijn is creating a checkout-free experience of their own. Now, consumers can skip the checkout line and step straight out the door with all the groceries in hand they need.
Shoppers must pay by debit or credit card in order to access the store. Once consumers are ready to go, they will be billed automatically as the doors open for them. The store concept works through a combination of cameras and sensors to tell which products have been selected.