By adding in-store eateries, these brands are transforming the shopping experience into something more engaging and community-based

Today's grocery shoppers expect an experience that involves more than passively browsing aisles, especially as more consumers are filling their bags online. Accordingly, supermarkets, just like the rest of retailers, are beginning to transform to encourage in-store shopping. Part of this updated experience is on-premise eateries, where shoppers can rest, recharge and extend their time at the store. These stores are leading the way for more change with small-format restaurants.

H-E-B
Austin-based supermarket chain H-E-B is expanding from its original 25,000 square feet to 100,000. This growth makes room for an indoor and outdoor food hall, a beer garden, live music and even art installations. The innovations are designed to make space for a community experience.

Whole Foods
Grocery chain Whole Foods launched a fast-casual restaurant called Bird in the Hand. Located in the grocery's Palm Beach store, the restaurant is run by Collab Hospitality. The chain offers American cuisine like burgers and roasted chicken, allowing customers to extend their stays.

Albertsons
Supermarket chain Albertsons has plenty of eating options in its Boise flagship store. Featuring a variety of in-store dining experiences like a chocolatier, a high-end deli, a baker and and an outdoor bar, Albertsons also offers sweeping views of local landscapes during the shopping experience.


Lead image: Helena Lopes/Unsplash

Today's grocery shoppers expect an experience that involves more than passively browsing aisles, especially as more consumers are filling their bags online. Accordingly, supermarkets, just like the rest of retailers, are beginning to transform to encourage in-store shopping. Part of this updated experience is on-premise eateries, where shoppers can rest, recharge and extend their time at the store. These stores are leading the way for more change with small-format restaurants.

H-E-B Austin-based supermarket chain H-E-B is expanding from its original 25,000 square feet to 100,000. This growth makes room for an indoor and outdoor food hall, a beer garden, live music and even art installations. The innovations are designed to make space for a community experience.