How Inclusivity Increases Both Satisfaction And Sales For Starbucks, Marriott And More
With initiatives like stores for the deaf or cultural training, these brands are changing the face of customer service to make retail much more inclusive
Creating a truly inclusive retail environment can be quite difficult to do, but the results can be incredible—and rewarding for all. Building a more diverse customer base offers shoppers a place to feel catered to and understood. By forming an inclusive workforce and culture as well as employing workers from various backgrounds, these companies are able to better understand and serve their customers
Alibaba The Alibaba-owned online shopping mall Taobao employs Senior Experience Officers, who gather feedback from senior citizens and improve their user experience with the company's senior-friendly e-commerce platform. To ensure a good understanding of the demographic, applicants must be over the age of 60, just another commitment to age inclusivity.