With the Stay Human Project, the hospitality brand is working to create a community among its guests through unique in-room activations and activities

In today's increasingly digital world, meaningful experiences and connections have only become more important to consumers. Young people, spurred by the omnipresence of social media, are searching for ways to connect with the people and places around them, leading to a boom in the experience economy. Now, the hotel brand Kimpton is hoping to make this search easier with a campaign called the Stay Human Project.

Kimpton's pitch is simple: Across 20 of its properties in cities like Austin, Toronto and Chicago, guests can book a special Stay Human room that comes with a guestbook and striking design features. The experience will differ from city to city, allowing visitors to connect with the culture of each region and connect with other guests, both past and present. Some rooms even come with their own playlists.

“It's grounded in the idea that in a world of rapid innovation and constant technological evolution, we're craving more connections, personalized experiences and touches of humanity,” said Kathleen Reidenbach, chief commercial officer at Kimpton Hotels & Restaurants. “The Stay Human Project is a way for us to do our part by connecting strangers through a shared space over time and by providing opportunities to share personal stories through art, photography, writing, and more,” she continued.

The campaign includes a Kimpton project from last year called Room 301, which took over a room in the Kimpton Everly Hotel in Los Angeles. The special room asked guests to connect with each other, even if they were separated by time. And through instant photos, a wall dedicated to secrets and a dedicated guestbook, a mini-community formed from the room's residents.

Now, Stay Human is expanding the concept nationwide. “No amount of data and technology can replace human intuition and the value of one-to-one connections,”Reidenbach said. “It's all about treating people like people. We're strong believers that even in an age of automation and technology, consumers are looking for those immersive and authentic experiences.”

The Stay Human Project


Lead image: Hannah Busekrus/Unsplash

In today's increasingly digital world, meaningful experiences and connections have only become more important to consumers. Young people, spurred by the omnipresence of social media, are searching for ways to connect with the people and places around them, leading to a boom in the experience economy. Now, the hotel brand Kimpton is hoping to make this search easier with a campaign called the Stay Human Project.

Kimpton's pitch is simple: Across 20 of its properties in cities like Austin, Toronto and Chicago, guests can book a special Stay Human room that comes with a guestbook and striking design features. The experience will differ from city to city, allowing visitors to connect with the culture of each region and connect with other guests, both past and present. Some rooms even come with their own playlists.