Inside Kimpton's Campaign To Connect Travelers To The World Around Them—And Each Other
With the Stay Human Project, the hospitality brand is working to create a community among its guests through unique in-room activations and activities
In today's increasingly digital world, meaningful experiences and connections have only become more important to consumers. Young people, spurred by the omnipresence of social media, are searching for ways to connect with the people and places around them, leading to a boom in the experience economy. Now, the hotel brand Kimpton is hoping to make this search easier with a campaign called the Stay Human Project.
Kimpton's pitch is simple: Across 20 of its properties in cities like Austin, Toronto and Chicago, guests can book a special Stay Human room that comes with a guestbook and striking design features. The experience will differ from city to city, allowing visitors to connect with the culture of each region and connect with other guests, both past and present. Some rooms even come with their own playlists.