Proactive Customer Care implements the company's proprietary ThinQ AI to enable personalized, in-moment support, alerting consumers to problems and offering solutions for a better overall ownership experience

Global electronics company LG is launching a new AI-powered customer service feature that will let owners of its appliances know about any potential problems before they occur. Starting with two of their appliances, LG's newest front-load washing machines and bottom-freezer will be integrated into the new AI-enabled program, which runs on a smartphone app called ThinQ.

The voice guide will give tips to consumers on how to use these products optimally, from the moment they're installed. For example, it continuously monitors the bottom-freezer refrigerator’s temperature and offers guidance on the best course of action if a fluctuation in temperature exceeding 3°C is detected.

According to the company press release, the Proactive Consumer Care solution can also expedite technician visits and oversee necessary maintenance. LG hasn't outlined exactly how AI will be implemented yet, but they will be releasing it in markets in France, Germany, Italy, Spain and the United Kingdom this year, with plans to tackle the rest of Europe and North America in 2020. Overall, the company hopes to provide in-moment customer support integrated into the product itself to improve the ownership experience.

LG

Global electronics company LG is launching a new AI-powered customer service feature that will let owners of its appliances know about any potential problems before they occur. Starting with two of their appliances, LG's newest front-load washing machines and bottom-freezer will be integrated into the new AI-enabled program, which runs on a smartphone app called ThinQ.

The voice guide will give tips to consumers on how to use these products optimally, from the moment they're installed. For example, it continuously monitors the bottom-freezer refrigerator’s temperature and offers guidance on the best course of action if a fluctuation in temperature exceeding 3°C is detected.