Proactive Customer Care implements the company's proprietary ThinQ AI to enable personalized, in-moment support, alerting consumers to problems and offering solutions for a better overall ownership experience

Global electronics company LG is launching a new AI-powered customer service feature that will let owners of its appliances know about any potential problems before they occur. Starting with two of their appliances, LG's newest front-load washing machines and bottom-freezer will be integrated into the new AI-enabled program, which runs on a smartphone app called ThinQ.

The voice guide will give tips to consumers on how to use these products optimally, from the moment they're installed. For example, it continuously monitors the bottom-freezer refrigerator’s temperature and offers guidance on the best course of action if a fluctuation in temperature exceeding 3°C is detected.

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