Louis Vuitton Invites Viewers Inside The Brand With New YouTube Channel
LV TV, the luxury house's YouTube channel, will pull back the curtain on the Louis Vuitton brand with celebrities, travel and history
At a time when consumers want to interact with brands through social media, Louis Vuitton is putting an emphasis on access with one of Gen Z's favorite content platforms. Fresh off the runway, the French luxury fashion house has launched a YouTube channel called LV TV.
The brand's channel features exclusive fashion and celebrity content from five separate categories, including behind-the-scenes footage, travelogues and celebrity cameos. LV TV includes an impressive amount of star power, including appearances from the likes of designer Virgil Abloh, actor Emma Stone and YouTube creator Emma Chamberlain.