M.M.LaFleur Opens ‘To Go' Concept Store To Better Suit Working Women's Needs
PSFK spoke to the premium women's workwear brand about opening a new, convenience-focused store format, featuring a more traditional grab-and-go retail experience and no need for appointment booking
Last-minute emergencies can ruin a day—everything from getting caught in the rain to forgetting deodorant. But apparel retailer M.M.LaFleur now has a concept store called M.M.To Go that's designed specifically to meet consumers' in-moment workwear needs. Located in New York's Financial District, making it readily available to many working women, the small-format shop is a divergence from the digital native's other brick-and-mortar concept stores—leisurely, appointment-led showrooms, where items are shipped to home.