NakedPoppy uses a short quiz and one picture to offer a curated list of sustainable, cruelty-free products to each of its shoppers

Shoppers looking for clean beauty products are often met with a difficult search, one that sees them weighing certain aspects of sustainability against each other. Now, a beauty marketplace called NakedPoppy is making this choice easier with a brand-new platform and beauty line.

NakedPoppy is a cosmetics startup that's using a personalized algorithm to help shoppers find high-quality, ethically sourced and cruelty-free makeup. The algorithm is based off of a short questionnaire about skin type, sensitivity, age and eye and hair color, plus a snapshot of each customer's wrist to determine base skin tone.

From there, the site points users to a curated selection of its 400 products, including both in-house brands and picks from the likes of Ere Perez, RMS Beauty and Kosas. All of the products sold under the NakedPoppy umbrella are tested to make sure they meet the company's strict criteria, ensuring that shoppers know exactly what they're getting out of their purchases.

NakedPoppy is keeping up with trends in both the tech and cosmetic industries. Meeting the needs of its customers through market research, a few quick questions and sustainable business practices, this beauty marketplace is aiming to make shopping a breeze for conscientious consumers.

NakedPoppy


Lead image: Mihai Stefan/Unsplash

Shoppers looking for clean beauty products are often met with a difficult search, one that sees them weighing certain aspects of sustainability against each other. Now, a beauty marketplace called NakedPoppy is making this choice easier with a brand-new platform and beauty line.

NakedPoppy is a cosmetics startup that's using a personalized algorithm to help shoppers find high-quality, ethically sourced and cruelty-free makeup. The algorithm is based off of a short questionnaire about skin type, sensitivity, age and eye and hair color, plus a snapshot of each customer's wrist to determine base skin tone.