Today's shoppers, especially those in urban areas, want a quicker yet still quality grocery store experience, and brands like Whole Foods are providing it

Urban consumers are searching for quicker alternatives to traditional, large-format grocery stores. By implementing smaller formats, brands can meet both the demands of a supermarket and the needs of shoppers who want to grab what they need and go. These are the brands are changing what consumers can expect inside the modern grocery shopping experience, catering to consumer desire for convenient yet quality & curated options from their favorite brands.

Foxtrot
Chicago-based convenience store Foxtrot offers a one-stop shop that pulls together a blend of dining, retail and grocery. Although each location varies slightly, most contain a wide selection of craft beer, coffee, grab-and-go food and groceries. Visitors can also sit at long communal tables with easy access to WiFi.

Sweetgreen
Fast casual salad chain Sweetgreen opened its first indoor market, called The Tavern, in its original shoebox location in Washington, D.C. The space now offers consumers a taste of the vendors used by the salad chain, plus other groceries. And for a sweet treat, consumers can grab a cup of frozen yogurt on the way out.

Whole Foods
Downsizing from its typical grocery stores, grocery chain Whole Foods opened a daily shop in New York City. Located in the Chelsea neighborhood, it's a grab-and-go alternative filled with self-checkout kiosks, everyday grocery basics and local products, offering a speedy yet healthy experience.


Lead image: Square/Unsplash

Urban consumers are searching for quicker alternatives to traditional, large-format grocery stores. By implementing smaller formats, brands can meet both the demands of a supermarket and the needs of shoppers who want to grab what they need and go. These are the brands are changing what consumers can expect inside the modern grocery shopping experience, catering to consumer desire for convenient yet quality & curated options from their favorite brands.

Foxtrot Chicago-based convenience store Foxtrot offers a one-stop shop that pulls together a blend of dining, retail and grocery. Although each location varies slightly, most contain a wide selection of craft beer, coffee, grab-and-go food and groceries. Visitors can also sit at long communal tables with easy access to WiFi.