Outdoor Voices Encourages Consumer Activism With Nationwide Climate Strike Support
The athletic retailer rallied staff and shoppers for the Global Climate Strike, supplying protest signs and shutting stores down in solidarity with marchers
Last Friday, millions of activists attended the Global Climate Strike, a series of demonstrations in cities and towns around the world. And thanks to athletic retailer Outdoor Voices, a fraction of them were able to meet up and march together.
Outdoor Voices, a DTC brand that now boasts brick-and-mortar stores in cities across the country, invited protestors to make signs in-store and then march alongside employees in each store's hometown. Nationwide, stores closed in solidarity with the strike, and shoppers were instead encouraged to protest in cities like Austin, Los Angeles and Boston.