The athletic retailer rallied staff and shoppers for the Global Climate Strike, supplying protest signs and shutting stores down in solidarity with marchers

Last Friday, millions of activists attended the Global Climate Strike, a series of demonstrations in cities and towns around the world. And thanks to athletic retailer Outdoor Voices, a fraction of them were able to meet up and march together.

Outdoor Voices, a DTC brand that now boasts brick-and-mortar stores in cities across the country, invited protestors to make signs in-store and then march alongside employees in each store's hometown. Nationwide, stores closed in solidarity with the strike, and shoppers were instead encouraged to protest in cities like Austin, Los Angeles and Boston.

“It really was a no brainer to support the Global Climate Strike,” says Sara Belmer, the brand's field marketing manager. “It’s the first step in affirming what we stand for—using our Outdoor Voices—and is a commitment to operate our business through a lens of circularity and longevity to minimize environmental impact in every decision we make.”

At the New York City store, visitors met up and helped each other make protest signs. The store provided refreshments and motivation, and allowed employees to take that time off to participate. Collectively, the group walked over a mile from Soho to Battery Park, adding their voices to the call for global action on climate change.

Today, value-driven consumers are only growing in buying power and visibility. People want to feel like they're making a difference, and shopping at stores that help them achieve their goals or further their aspirations often translates to higher levels of loyalty.

“To me, Outdoor Voices is unlike any other activewear brand because we are a people’s-first organization. Yes we make leggings, but our mission in action unites recreationalists and empowers them to be bold in what they stand for,” Belmer says. “The climate strike was just another avenue for us to affirm that. It’s what makes working for a company like Outdoor Voices so special to me—we care, we are invested in the future of our planet, and we aren't going anywhere.”

Outdoor Voices

Last Friday, millions of activists attended the Global Climate Strike, a series of demonstrations in cities and towns around the world. And thanks to athletic retailer Outdoor Voices, a fraction of them were able to meet up and march together.

Outdoor Voices, a DTC brand that now boasts brick-and-mortar stores in cities across the country, invited protestors to make signs in-store and then march alongside employees in each store's hometown. Nationwide, stores closed in solidarity with the strike, and shoppers were instead encouraged to protest in cities like Austin, Los Angeles and Boston.