How Brands Like Under Armour Are Creating Next-Gen Wearing Experiences
Emerging from the wellness and fitness boom, performance-enhancing materials from brands like Under Armour are helping athletes optimize their workouts, making wearers sleep better and more
Customers want to get the most out of their purchases, and in the wellness category, any extra edges or features can go far. By incorporating cutting-edge design and materials into apparel, these innovative brands are optimizing fitness and providing performance-enhancing gear to all kinds of athletes.
Lunya Sleepwear brand Lunya's latest sleepwear line is called Restore. The collection features an innovative fabric with proprietary mix of minerals called Celliant, which converts body heat into infrared energy to help restore oxygen levels and improve sleep, helping athletes recover and recharge overnight.