How CPG brands are eliminating single-use packaging to create new business opportunities and connect with consumers over shared values

As the pileup of single-use plastic waste becomes a global environmental crisis, consumer preference is shifting strongly toward sustainable options, driving brands to rethink their end-to-end supply chain and consider the environmental impact of their product’s packaging.

Now, PSFK presents the Closing The Loop With Sustainable Packaging research paper, which dives into this issue. From innovating with cutting-edge materials to post-consumer initiatives that remove the friction from refilling or recycling their items, this research paper explores how forward-thinking CPG brands are redesigning their packaging practices in order to connect with consumers over shared values while creating new revenue opportunities.

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