With increased competition from online pure-plays and dominant players, supermarket chains are innovating with in-store elements to stand out in a sea of sameness. On the one hand, retailers are searching for ways to increase visits and time spent in-store, experimenting with complimentary amenities, IRL dining options and events. On the other hand, grocers are also increasing speed via cutting-edge technologies such as Scan&Go and facial recognition in response to time-crunched consumers' needs.
In order to explore these trends, PSFK is proud to present the Reinvigorating The In-Store Grocery Shopping Experience research paper, which investigates the different ways grocers are delivering never-seen-before convenience and exciting experiences, from elevated dining spaces to tech-driven transaction processes. As the line between offline and online begins to blur, grocery retailers merge different channels for a seamless journey such as using a mobile app as a digital coupon book or leveraging the store as a pick-up location for online orders.
For a copy of this report, please visit: psfk.com/report/reinvigorating-the-in-store-grocery-shopping-experience
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