How brands are leveraging technologies to maximize visitors’ experiences in public spaces and reimagining city life for modern urbanites

Today’s consumers live with one foot online and offline, and they increasingly look for ways to connect and engage with their peers in physical spaces. Brands are responding by looking beyond their retail footprints and expanding their impact to the communities they inhabit. From IoT sensors and smart street furniture, to app-based tools and kiosks, brands are engaging the public in innovative ways that are creating hybrid spaces and connected communities, offering people from diverse backgrounds the opportunity to meet and participate in civic life.

Now, PSFK is proud to present Elevating Public Spaces Through Tech-Enabled Experiences, a research paper exploring these dynamics. This research investigates how brands are leveraging technologies to maximize visitors’ experiences in public spaces and reimagining city life for modern urbanites. It is supported by best-in-class case studies, and insights collected from the PSFK x Suzy Public Spaces And Technology Survey, an original survey of 500 U.S. consumers conducted by PSFK and Suzy, the real-time consumer polling platform.

For a copy of this report, please visit: www.psfk.com/report/elevating-public-spaces-tech-enabled-experiences

As always, PSFK Pro Members have the ability to download this paper for free.

Today’s consumers live with one foot online and offline, and they increasingly look for ways to connect and engage with their peers in physical spaces. Brands are responding by looking beyond their retail footprints and expanding their impact to the communities they inhabit. From IoT sensors and smart street furniture, to app-based tools and kiosks, brands are engaging the public in innovative ways that are creating hybrid spaces and connected communities, offering people from diverse backgrounds the opportunity to meet and participate in civic life.