Implementing new recycling tech and sustainable materials, these brands are responding to demand for greener retail and product experiences

It began with recycling and now it's becoming a revolution. Consumers today are shopping with an eco-conscious mindset and now prefer sustainable materials. Gone are the days of recycling being just an option; now, many view it as a requirement. Shoppers are holding brands accountable for innovative thinking and design-driven ideas to make their brands eco-friendly by diverting waste away from landfills.

Colgate Household and consumer products company Colgate-Palmolive redesigned its toothpaste tube by replacing the original mixed aluminum material with an innovative polyethylene, in turn making the tube from sustainable materials while maintaining its usability.

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