From Colgate To Nestlé, CPGers Are Revolutionizing Sustainability
Implementing new recycling tech and sustainable materials, these brands are responding to demand for greener retail and product experiences
It began with recycling and now it's becoming a revolution. Consumers today are shopping with an eco-conscious mindset and now prefer sustainable materials. Gone are the days of recycling being just an option; now, many view it as a requirement. Shoppers are holding brands accountable for innovative thinking and design-driven ideas to make their brands eco-friendly by diverting waste away from landfills.
Colgate Household and consumer products company Colgate-Palmolive redesigned its toothpaste tube by replacing the original mixed aluminum material with an innovative polyethylene, in turn making the tube from sustainable materials while maintaining its usability.