How These Supermarkets Make Grocery Shopping More Inclusive
From audio for the visually impaired to aid for autistic shoppers, these initiatives from grocery innovators are building diversity into the store experience
Supermarkets, by their very nature, are intended to cater to the widest possible audience. Now, taking strides to ensure that all shoppers feel welcomed, some retailers are rethinking the in-store experience, adding new features and working to invite consumers of all identities. These are the stores making grocery shopping easier and more inclusive for all.
Shufersal To create a more accessible and inclusive environment, Israeli supermarket chain Shufersal is focusing on visually impaired and blind shoppers. An app called RightHear provides real-time audio describing where the shopper is in the store. The feature works through Bluetooth beacons that connect to the app.