From audio for the visually impaired to aid for autistic shoppers, these initiatives from grocery innovators are building diversity into the store experience

Supermarkets, by their very nature, are intended to cater to the widest possible audience. Now, taking strides to ensure that all shoppers feel welcomed, some retailers are rethinking the in-store experience, adding new features and working to invite consumers of all identities. These are the stores making grocery shopping easier and more inclusive for all.

Shufersal
To create a more accessible and inclusive environment, Israeli supermarket chain Shufersal is focusing on visually impaired and blind shoppers. An app called RightHear provides real-time audio describing where the shopper is in the store. The feature works through Bluetooth beacons that connect to the app.

Morrisons
The Britain-based supermarket chain Morrisons initiated Quieter Hour in all of its stores on Saturdays, an effort to be more inclusive of customers with autism. Morrisons dims the lights, turns down the music and avoids announcements, which can make the shopping experience less overwhelming.

Jumbo
In an initiative to combat loneliness in adults, Dutch supermarket chain Jumbo introduced programs designed for shoppers 55 and over. Chat Checkout is a particular checkout lane where cashiers make an effort to engage in a conversation, and All Together Coffee Corner provides a community space for adults to connect and engage with one another.


Lead image: Erik Scheel/Pixabay

Supermarkets, by their very nature, are intended to cater to the widest possible audience. Now, taking strides to ensure that all shoppers feel welcomed, some retailers are rethinking the in-store experience, adding new features and working to invite consumers of all identities. These are the stores making grocery shopping easier and more inclusive for all.

Shufersal To create a more accessible and inclusive environment, Israeli supermarket chain Shufersal is focusing on visually impaired and blind shoppers. An app called RightHear provides real-time audio describing where the shopper is in the store. The feature works through Bluetooth beacons that connect to the app.