PSFK interviews Zachary Podbela, the founder of The Rotation, to discuss the future of streetwear retail and the on-demand potential of subscription e-rental

In Brief:

Streetwear subscription rental service The Rotation is filling a gap in men's fashion and shifting the way clothing is consumed with an experiential platform. Zachary Podbela, the brand's co-founder and CEO, hopes that his platform could help launch up-and-coming streetwear brands, as well as make on-demand service a reality for the category. PSFK sat down with Podbela to talk streetwear retail pain points and potential, as well as why consumers could rent almost all of their clothing on a weekly basis in the future.

PSFK: What is the story behind the creation of The Rotation? What unmet consumer needs or pain points did you notice?

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