'Just Walk Out' grocery shopping takes another turn with this new smart cart, which tracks items and even suggests products based on position

With the advent of cutting-edge technology, the act of shopping is changing. In some stores, it's possible for customers to skip the checkout process thanks to facial or hand scans. Now, a startup called Veeve is streamlining this process even more with smart carts that offer an alternative kind of ‘Just Walk Out' experience.

Veeve's carts work by recognizing products as shoppers select them. Each item is scanned and added to an order, regardless of whether the item has a barcode or not. A connected screen provides product suggestions and online purchase options, while an on-cart camera adds products to the total. The smart carts also orient themselves in the space, using location technology to recommend products based on which aisle customers are in.

When customers are done shopping, they simply take their products and go, paying with a card. Checkout-free shopping is the next frontier in retail, and Veeve is making it much more accessible. Compared to stores like Amazon Go, which have not sustained the growth they hoped for, this type of cashierless experience offers the benefit being easier to scale to larger-format retailers, requiring fewer changes to the store infrastructure with tech integrated into the cart itself.

Veeve


Lead image: Oleg Magni /Unsplash

With the advent of cutting-edge technology, the act of shopping is changing. In some stores, it's possible for customers to skip the checkout process thanks to facial or hand scans. Now, a startup called Veeve is streamlining this process even more with smart carts that offer an alternative kind of ‘Just Walk Out' experience.

Veeve's carts work by recognizing products as shoppers select them. Each item is scanned and added to an order, regardless of whether the item has a barcode or not. A connected screen provides product suggestions and online purchase options, while an on-cart camera adds products to the total. The smart carts also orient themselves in the space, using location technology to recommend products based on which aisle customers are in.